Digital Marketing Success – What It Is Made Of

What are the important parts of digital marketing that you wouldn’t want to miss?

Digital marketing can be simple to complex, depending on how the company designs it. The company can determine whether they need to add or remove some strategies should the need arises. However, there are part of digital marketing that are not and should not be easily discarded. These are the most basic but also most important parts of digital marketing.

For many businesses nowadays, having an effective digital marketing is a major plus but can also be very challenging. If a business is not able to determine well on which part of its digital marketing is really not working, then issues may arise. Here are the most important parts of digital marketing that you should think twice before making any changes.

  • Engaging and Sharable Content Marketing

Content marketing may seem easy for new businessmen, but it is not. A content is not just producing articles or news about your business; it is also be about being informative, engaging and sharable. It should also have keywords that will be easier to find through search engines and will appear on organic searches.

According to a study made by business2community.com, less than 10% of their respondents say that content marketing is not helping their businesses grow. On the same study, 73% claims of having improved brand awareness and 64% on increased traffic due to their content marketing efforts. This goes to show that engaging and sharable content marketing creates better opportunities for companies.

  • Organized Email Marketing

Emails can become a bother to a consumer, especially when it is not sent in an orderly manner and the contents have no significance with the business. Have a schedule on the emails you will send to your consumers and remind them of how great your business is without exaggerating. Make sure that you send information that is relative to your business, products or services and will also be useful on their end.

  • Well-Built and Functional Website Design

Your website is the front of your business and an important component of your digital marketing strategy. Your web design should have a great and lasting impression for your clients and potential clients. Each button and link should direct your clients to where they intend to be and have the information they want to know. If any parts of your website is not working, it may cause your clients to doubt your site.

Your website should also be neat; the less clutter, the better. Remove buttons that are not necessary or place them under tabs. Place information on your homepage that are concise but still informative. Make sure you feature more of your business than other ads. Ads are great since you also get to promote other businesses, but having too many can make your site look annoying. Consumers will also feel frustrated if they accidentally click on an ad instead of a button or tab in your site.

  • Organic SEO

It is very gratifying to see your business on the first pages of search engine result pages. Organic SEO means your content marketing efforts paid off without any need of Pay-Per-Click ads. Organic SEO also helps you gauge the traffic to your site and the return of investment for your digital marketing efforts.

To be part of organic search category means your content is unique and your choice of keywords are mostly searched by consumers. Being included on the first pages of search results will allow your business to have more exposure to your customers and potential customers. This means bigger and better traffic and the potential of making more sales.

  • Mobile Marketing Ready

Making your website mobile ready allows your client or potential client to access your site even when using their smartphones or mobile phones. The use of mobile phones today is no longer just for calling or sending text messages. As technology progresses, mobile phones try to keep up by having the capability of accessing the internet and social media sites with the use of the internet.

  • Active Social Media

Social media has become a part of many company’s digital marketing strategy. It helps them connect to a vast number of consumers in a matter of seconds. The feedback of consumers can be assessed through their posts in social media such as Twitter and Facebook.

Sharing content and answering your consumers’ concerns through your social media accounts indicate how proactive you are in reaching for your consumers. In a study made by IDG or International Data Group in December 2012, 95% of consumers are using social media, with 44% indicating their purchase is affected by the product’s exposure in social media. This shows how significant social media exposure is for businesses, big or small.

  • Efficient Analytics

Marketing analytics is a crucial part of your digital marketing strategy. This will determine your company standing, how well your digital marketing efforts are affecting your business’ sales and what can be lacking on your digital marketing. An efficient analytics can help your business have a solid solution in the issues you encounter and what step you’ll take next.

Having all these elements working harmoniously for your digital marketing will definitely lead your company to a better future. Start on these elements and work your way up. Invest on your digital marketing needs wisely. Getting help from professionals in digital marketing will be a better move if you need any help with your next move in your digital marketing strategy.

Internet Marketing Forums for Beginners

The advent of the internet has revolutionized the modern methods of working. If a product, technology, service and skill can bear profit in real life, it is of value. And, it can be sold over the web or lent! But, selling over the web is a big test. You are not the only one who is offering a skill or a product or a technology. There are going to be a lot of others who are doing the same, probably at a lower cost with added features. Simply put, without the proper marketing, even the most unique and ingenious ideas come to a standstill.

Internet marketing is essential if you want to divert the viewing traffic to your blog. Thankfully, there is no need to get enrolled in a distance MBA. With the internet, you can get started with becoming an Internet marketing pro in no time! There are a number of forum which make Internet Marketing for beginners easy and simple.

The benefits of joining an internet marketing forum are as follows:

1. Get advice, tips and marketing hacks from experienced marketers with years of knowledge.

2. Be updated on the current trends in the marketing niche.

3. Expose your products and services to the right audience.

Let’s take a look at some of the popular platforms today:

1. Warrior Forum

Established in 1997, Warrior forum is the oldest internet marketing forum. It is also the most popular amongst the online marketers and SEO experts. At any given time, the site has the highest number of active users. It also boasts of the largest number of posts and threads. The community is super friendly, humble and helpful comprising of the most basic learners to the marketing gurus.

In case you are unable to find a solution to your query, you can become a part of the War Room by paying $37. Here, you can not only get your issues resolved with the marketing experts but also by the administrators too. Some of the well known and active users on the forum include Adrian and Howie.

2. Wicked Fire

Wicked Fire is the most popular Affiliate Marketing Forum. If you are dabbling with Pay Per Clicks (PPC) and Cost Per Action (CPA), then this forum is for you. Some of its most successful members are making a lot of money and they share how they are able to do it.

The forum carved a name for itself in a short span of time. It is on a more advanced level than Warrior Forum and you need to be experienced to get a gist of what is mentioned. Some of the conversations can drift away from the normal language. For beginners, they should absorb as much knowledge as possible rather than starting or participating in any conversation.

3. Self Starters Weekly Tips

Self starters weekly tips forum was started by Lynn Terry who is a 12 year veteran in internet marketing. The forum is significantly smaller than the rest of the forums mentioned here but the advice is upfront, direct and personal. Lynn also participates in the forum talks and gives advice to the marketers.

SSWT is highly recommended for the beginners who may find some of the larger sites overwhelming. The community is close knit, attractive and very supportive. You can also take a step and help out others once you have gained some experience which will be more than welcome.

The paid member forum, Elite Members Forum, is for those seeking out advanced guidance.

4. Digital Point Forum

The Digital point forum offers a vast ocean of A to Z of Internet marketing.

You can find information on:

a. Search Engines which have the big giants such as Yahoo, Google, Microsoft and Directories

b. Business which comprise of eCommerce, General Business, Payment processing, Domain Name Issues, Legal issues, Buy/Trade/Sell and Copy.

c. Marketing comprising of Search Engine Optimization, Social Networking, Marketing Basics, Link Development, CPA, PPC and so on.

d. Designing and Development including Website Design and HTML, Multimedia and Graphics, Programming, Content Management System, Databases and Site and Server Administration

There is quality in the content, your queries have a quick response to them and the community is friendly and helpful.

5. Money Maker Discussion

The forum has only one topic of focus- making money via affiliate marketing. Some of the other topics included here consist of SEO, social media marketing and tips to boost traffic.

The community is friendly and helpful. Plus, as a beginner, you get a lot of support from the experienced members.

6. Problogger

If you are looking to drive traffic to your blog, then problogger.com is the right place for you. The forum talks about how to promote your blog without external aid.

Some of the topics covered are:

- Promoting your blog

- Content creation

- Making money with your blog

- Design aspects of your blog

- Technical issues

- Collaboration and Critique

- Well made tutorials

There are over 21,500 posts and the forum is very active. The information quality is excellent and you can connect with other bloggers and exchange tips on handling your blog successfully.

However, you need to pay a monthly subscription fee of $5.95 which is quite economic if you look at the big picture.

Some tips for the beginners

1. Do not join the forums just to promote your own site. This can get you kicked out.

2. Your signature can be used for your site promotion. Simply place a link within the signature of your profile and it will be shown in every post you write.

3. Every forum has a set of rules which you should read before you start posting.

4. Before you create a new thread, make sure it is not a duplicate of a previous post. This will save everyone’s time.

5. Help others. Once you get the hang of marketing, help the newbies. Remember, you were a beginner once as well.

Following these tips will certainly be a boost in your knowledge and you can make the most out of these Internet Marketing Forums for Beginners.

How You Can Market and Build Your Business Online by Utilizing Certain Internet Marketing Tools

In today’s world of business, the internet is a powerful medium of marketing, advertising and building a customer base.

At present even home based businesses have their own websites and use the internet extensively to market their products. Naturally, large multinational companies use the internet to inform customers of their goods and services.

By advertising online, and if you do it correctly, you build a list of potential customers. Once you have a list of potential customers, you can start to communicate to them directly to market your products and services. It is called direct marketing.

The difference between normal marketing and direct marketing is that direct marketing communicates directly to the customer, without the intervention of any other medium. This is usually done by distributing flyers, teasers and sending letters. Online direct marketing is when this process is carried out through the internet. But in online direct marketing, instead of sending letters, companies use e-mails to market their products.

One of the most common methods of online direct marketing is e-mail. But there are some things that should be taken into careful consideration when you design your e-mail. The first thing to do is to make your e-mail interesting. If your e-mail is of the sort where the customer is tempted to delete it before reading to the end, then your online direct marketing campaign might not bring the amount of success that you hoped for. Make sure that your e-mail is interesting, informative and simple. It is never a good idea to play mind games with your customer. Keep in mind that your goal is to merely make the customer interested in your product and not to check his intelligence.

Another mistake that many people make when designing e-mails for online direct marketing campaigns is to cram it with information. While it is true that you have to give as much information as possible on your product to the customer, cramming it all into an e-mail might not be the right way of approaching the issue.

Your e-mail should be made in such a way so as to lure the customer to your website. Once you get the customer to visit your website you have the ability to impress him with all the goods and services that your company offers in a simple and less disorganized manner.

As more and more people are being reachable through the web, it makes perfect sense to sell a certain product or service, or even lifestyles, to target audiences through this medium. Most businesses now also own a website. Initially with the advent of the internet age, these websites functioned purely as an information source. Now however they have gone a step beyond by directly marketing to their customer base. In fact with each passing day it is becoming increasingly difficult to assess if a website is there to provide mere information with regards to a company or if the information therein is facilitating and generating business.

An online marketing business will feature a website that draws in customers who want to buy or sell a product or service. Alternately an online marketing business can also be an affiliated marketing business that seeks to sell products or services belonging to numerous other individuals or firms for a commission. Both such examples are strong examples of an online marketing business.

The advantages of an online marketing business are numerous but key amongst them is the cost factor. Conventionally businesses used to promote their goods and services through traditional advertising mediums which are both costly and don’t always reach the bulk of the intended audiences. Online marketing businesses by nature of how they operate and the flexibility of the internet can target and identify the exact target audience, thereby enjoying a higher chance of generating business.

An online marketing business also has the opportunity to reach beyond border and cater to the entire world.

10 Problems Lawyers Face in Marketing Their Practice

Too often lawyers forget that they are in business. It is not enough just to set up shop and expect clients to somehow find you. It takes a lot more to let the world know you exist, that you have great skills and will do an excellent job for your clients.

But, unfortunately you can’t do a great job for clients that don’t know about you. This is where good marketing comes in. When you look around and see successful practitioners in your field, you can safely assume they have effective marketing methods that helped them build a viable practice.

The most effective method of building and sustaining an active business is a mix of networking, referrals and marketing. For most lawyers, the first two-networking and referrals are the most natural to manage. Marketing, however, is more difficult to master and many lawyers don’t know how to do it well. Indeed, many make mistakes that can cost them time, money and clients.

Below is a list of 10 problems and sometimes mistakes lawyers make in marketing their practice:

1. Not devoting enough time spent on marketing

As in every “self- employed” business, practitioners need to devote a certain amount of time in bringing in new clients. Marketing is a part of that equation. A question that needs to be considered is how much time to spend on marketing? Consider allowing at least 200 hours a year for marketing. If you break this down by week, it’s about four hours during your work week. Your marketing can be done during a business lunch or at a professional conference. It is not difficult to weave those hours into your day if you plan ahead.

2. Counting on industry exposure

Speaking at conferences, doing interviews, writing articles or doing radio interviews isn’t enough. Simple industry exposure alone will not count towards explicitly planned marketing efforts. Marketing is not an “organic” process. If you do have an interview, whether it is radio, TV or a podcast, be sure to put it on your website. Roughly 30 percent of the population has grown up with the internet always present in their lives and video is a big part of how they look for services. If you don’t already have video on your site, you need to add it. It’s an excellent opportunity to show your best skills in how you represent your firm and impress future clients. It’s a great business-getting technique. Live interaction on your website can certainly count towards your marketing efforts.

3. Not sure of your target audience

Who are your clients? If you are not sure, then your advertising and marketing efforts are a waste of your time and money. You need to analyze very carefully and clearly who wants your services. Otherwise, you will waste time and energy on the wrong prospects. Once you have identified and analyzed your target client, will your advertising and marketing efforts be more effective, when you do have your ideal client, that client will be an excellent advocate for future clients. Just as referral business is always ideal, directing your marketing efforts towards the right client base to produce a more optimal result. You can meet your ideal client anywhere, especially when you know where to go to find them.

4. Failure to measure marketing results

How do you know your marketing plan is working if you don’t measure the success or failure of your campaign? Line up the specific actions you have taken and see which ones are getting the most action. Even if some are not getting the same level of response does not mean you trash it. What measuring does tell you is which areas to beef up. Like any advertising or marketing fishing expedition, you want more than one line in the water. Take a look at the response to your blog, for example. See how many people visited or commented.

Law firm marketing is relationship-based like most other service industries. It is how sales originate. One option for measuring is to look at the elements that can be measured and will have easy to identify metrics. Some of those include:

  • Open rates on your email
  • Click-through on your website and analytics
  • Results from client satisfaction interviews
  • Rates than win proposals
  • Events that gain repeated attendance
  • Business from seminars and CLEs
  • Good placement for your articles

5. Lack of a clear marketing message.

Too many law firms get disillusioned and have a negative attitude towards marketing. One of the problems is that they don’t have a clear idea of what their marketing message should be. A half-hearted approach or lukewarm effort certainly won’t work. If your method is good but the message is vague, then you have a problem. If your message isn’t clear, then chances are the entire campaign will fail. Be clear on your message before you create a program, make sure you create a competent marketing message. A good message is critical to a good marketing method. You must have both to succeed

6. Poor website design

Your website is a reflection of you and your brand. It is an important venue for your public relations reputation. Your website is your marketing image and platform. In terms of your public relations component, your website offers the opportunity to position your firm securely as an expert in your field. If there is a case in which there will be media attention, your website will gain significant attention both from the media as well as the public. Consequently, you need a good design that is easy to navigate and matches the personality of your typical client. According to the top law firms who rank high in the web design world, the overriding recommendations suggest keeping it clean and simple. Content should be informative, engaging and highly readable. Visitors should be able to easily find what they are looking for without having to leave your home page. Tabs should indicate where on the site the visitor can find specific information as well as a way to send a question via “contact us” page.

7. Poor business development

Marketing is more than advertising and getting the word out about your practice. Business development should be part of your marketing plan. List every way you plan to develop your practice. Start your plan with clients you know you will win and work from there. Build a reputation and have references. These should be people who know and trust you. In fact, these clients will be a very important part of your marketing operation. These are the clients that you can count on to send you new business and keep you informed of current issues in your field of practice. A business development plan is something you can measure. Create a file of every part of your practice where you plan to grow your business. From that measure how many times you “touched” a client. For example, how many times did you have lunch, talk on the phone or received a referral from that client. How many clients did you gain from a networking event, professional meeting or lecture?

8. Trying to do everything at once

Marketing ambition is a good thing. Certainly it is better to be enthusiastic about marketing your firm, but stay focused and accomplish each task fully before jumping to another. Focus on one strategy at a time. You can begin with your website.

  • Create and launch a newsletter
  • Join some networking groups
  • Investigate effective advertising options, such as a pay-per-click plan on Google

9. Not using social media

If you do not have more than a website, no one knows you exist. It’s not enough just to have one presence online. Even if prospective clients see your website, they will also be looking for you elsewhere to get to know you better. Create a Facebook page, LinkedIn profile, Google+ page, Twitter account and record some lectures you gave and put them on YouTube. Social media has changed the marketing balance. Today it is about building relationships and communicating with the world via an online message. Your future clients want to feel they know you and they do this by seeing your persona online. Now the emphasis is on building direct relationships and developing a conversation with the people you want to reach.

10. Ignoring the world of mobile technology

More people find what they are looking for from a mobile device than even a laptop computer today. Every part of your online presence must have a mobile component to it. Research has found that 84 percent of Americans use smartphones, and for about half of those people, their smartphone is their main connection to the Internet. A recent study from Portio Research found that mobile applications will exceed 200 billion per year by the end of full year 2017, and revenues in 2017 will reach 63.5 billion US dollars.

Mobile computing and searches have far exceeded desktop for several years now. In fact, 70 percent of all online searches come from mobile devices, far outnumbering desktop and laptop. Of that, 31 percent of searches to law firm websites comes from mobile search. That means that about half of all of your web traffic is coming to you from a smartphone or tablet user.

Marketing mistakes can derail even the sharpest law firm. A lawyer can’t exist without clients and clients can’t find you if they don’t know you are in practice. It is just a fact of the business world that effective marketing practices are necessary to let the world know you exist.