Keep Your Best Customers – Gain Repeat Business and Referrals

Make the 20 percent of your customers that matter your priority so that you can develop relationships that generate repeat business and referrals.

The 80/20 rule, also know as Paretos Principle is based on a universal principle that 20 percent of something provides 80 percent of the results. When applied to sales it means 20 percent of your customers provide 80 percent of your sales volume.

Yet most companies assign the bulk of their marketing budget towards finding new customers. New customers are of course essential in any business. However, “It costs five times as much to attract a new customer as it does to keep an existing one,” according to Norman Scarborough, assistant professor of economics and business administration at Presbyterian College in Clinton, S.C.

You can keep track of customers manually as in an index card file system or online using contact manager software that allows you to keep notes on individuals and gives you the ability to create systematic communication campaigns.

It is easy to plan a basic customer retention strategy.

1. Get to know your customer. Regularly ask them how your products or services can help them.

2. Keep in touch using direct mail. Build rapport by sending cards to celebrate birthdays or holidays. Show appreciation with thank you cards. Introduce new products and offer customer incentives through a post card campaign.

3. Follow up with customers using customer service satisfaction surveys or phone calls.

4. Provide incentives just for your best customers; a special discount or promotional product using your logo, such as a wallet size sports team schedule or annual wall calendar.

5. Support the relationships you build over time by providing excellent customer service.

Show customers you appreciate them by staying in touch, and they will reward you with repeat business and referrals.

Home Based Online Business – Target Market of Your Website

The content of your business website should be created to attract your target market. Any business to be successful you must do your research and come up with a plan to focus your marketing effort towards the right crowd. Your marketing efforts should be aimed towards that population. A good business person will direct their focus in the direction of their business’ potential prospects or customers that they have determined to aim your marketing campaign.

In any business, market development’s initial step is to determine where and to whom you are to focus to sell your products and services. Your marketing professional will come up with strategy including the various products that you want to market, its promotion procedures and of course the price.

Any online business should pinpoint the target market of its business and website at the out set of the business and should have included it in the business plan. It does not matter if it is small business, or any size business. In order to be successful, a business needs to identify the target customer base and many avenues to reach that very specific target market. Your marketing plan should have crafted accordingly and action plan for online advertising should have developed to increase traffic and monetize your websites.

You should be fishing where the fish are. Do not make the common mistake of marketing in the wrong places. A target market is the prospects or buyers that online business owners want to visit their website. The online business owner should have done the research and figured it out before launching a business and the website.

Identifying the target to market to is very important in order to maximize the return on investment (ROI), which means getting the most for your time and money. An online business owner should involve in all details of this subject area. Once target market is determined, a specific plan must be put in place for marketing tactics based on the result of the studies made.

Some of the elements in determining the target market for a business involves personal and social details like age groups, income levels, genders, marital status, nationalities or ethnicities, Interests, etc.

You as an online business person, there are some objectives that you need to keep in mind in focusing and adjusting or making changes to the existing target market of your business. Like, whether or not there is a demand for the product or service of your online business in the particular target market, you need to look at the size of the target market, if the target has momentum, or is it shrinking, and income level of the target. These are only a few.

Doing your target market research up front will save you a great deal of trouble and headache. Targeting your market and marketing your plan will help you get more clients online. Also planning and doing this in a systematic manner will save you money in the running of your online business.

Remarkable Branding and Marketing – Use Dinner Table Talking Points

It’s a cornerstone of branding and marketing: we must focus on how our products benefit customers. But there’s a benefit that is often forgotten by the marketer–bragging rights.

If your customer buys from you, what story can they tell their friends about the experience? How does buying from you help them feel savvy and smart? What is it about doing business with you that makes them seem a little bit cooler, in their own eyes and in the eyes of their friends?

Let’s take art galleries as an example. Most galleries use descriptions that come from artists’ statements. Artists learn to write these statements in art school, in order to make their work seem more serious and significant to professors. Art school professors don’t (typically) know or care how to teach their students to find appreciative buyers for their work. This makes being an art school graduate somewhat problematic from a paying-the-bills perspective.

Artist’s statements are a prime example of copy that focuses on features (how the piece was made, what philosophy and materials went into creating it, etc.) rather than benefits.

As marketer and brand owner, it’s your business to translate features into benefits.

For art (and many other products), bragging points are a significant benefit. Instead of a typical artists’ statement, consider these ideas for bragging points worth talking about.

  • Yoko Ono collects this artist.
  • This piece is one of only 15 like it in the world.
  • This glass vase was hand-blown in Italy by an 80-year-old master glassblower.
  • This artist apprenticed with Jackson Pollack/Pablo Picasso/Andy Warhol.
  • A higher number in this edition went for a quarter-million dollars at Sotheby’s last year.

You don’t have to be a gallery owner–every business has stories it can tell. Support your customers’ right to brag about how smart they are to buy from you. Remember that the word “remarkable” literally means that people are talking about you.

Take action today.

Talk with your customers and salespeople to uncover three interesting bragging points that could be made about your most profitable product. You’ll know you’ve got it when you come up with stories that could be told at a dinner party. Let your customers brag about their experience from you, and give them the ammunition to do it.

Digital Marketing Success – What It Is Made Of

What are the important parts of digital marketing that you wouldn’t want to miss?

Digital marketing can be simple to complex, depending on how the company designs it. The company can determine whether they need to add or remove some strategies should the need arises. However, there are part of digital marketing that are not and should not be easily discarded. These are the most basic but also most important parts of digital marketing.

For many businesses nowadays, having an effective digital marketing is a major plus but can also be very challenging. If a business is not able to determine well on which part of its digital marketing is really not working, then issues may arise. Here are the most important parts of digital marketing that you should think twice before making any changes.

  • Engaging and Sharable Content Marketing

Content marketing may seem easy for new businessmen, but it is not. A content is not just producing articles or news about your business; it is also be about being informative, engaging and sharable. It should also have keywords that will be easier to find through search engines and will appear on organic searches.

According to a study made by business2community.com, less than 10% of their respondents say that content marketing is not helping their businesses grow. On the same study, 73% claims of having improved brand awareness and 64% on increased traffic due to their content marketing efforts. This goes to show that engaging and sharable content marketing creates better opportunities for companies.

  • Organized Email Marketing

Emails can become a bother to a consumer, especially when it is not sent in an orderly manner and the contents have no significance with the business. Have a schedule on the emails you will send to your consumers and remind them of how great your business is without exaggerating. Make sure that you send information that is relative to your business, products or services and will also be useful on their end.

  • Well-Built and Functional Website Design

Your website is the front of your business and an important component of your digital marketing strategy. Your web design should have a great and lasting impression for your clients and potential clients. Each button and link should direct your clients to where they intend to be and have the information they want to know. If any parts of your website is not working, it may cause your clients to doubt your site.

Your website should also be neat; the less clutter, the better. Remove buttons that are not necessary or place them under tabs. Place information on your homepage that are concise but still informative. Make sure you feature more of your business than other ads. Ads are great since you also get to promote other businesses, but having too many can make your site look annoying. Consumers will also feel frustrated if they accidentally click on an ad instead of a button or tab in your site.

  • Organic SEO

It is very gratifying to see your business on the first pages of search engine result pages. Organic SEO means your content marketing efforts paid off without any need of Pay-Per-Click ads. Organic SEO also helps you gauge the traffic to your site and the return of investment for your digital marketing efforts.

To be part of organic search category means your content is unique and your choice of keywords are mostly searched by consumers. Being included on the first pages of search results will allow your business to have more exposure to your customers and potential customers. This means bigger and better traffic and the potential of making more sales.

  • Mobile Marketing Ready

Making your website mobile ready allows your client or potential client to access your site even when using their smartphones or mobile phones. The use of mobile phones today is no longer just for calling or sending text messages. As technology progresses, mobile phones try to keep up by having the capability of accessing the internet and social media sites with the use of the internet.

  • Active Social Media

Social media has become a part of many company’s digital marketing strategy. It helps them connect to a vast number of consumers in a matter of seconds. The feedback of consumers can be assessed through their posts in social media such as Twitter and Facebook.

Sharing content and answering your consumers’ concerns through your social media accounts indicate how proactive you are in reaching for your consumers. In a study made by IDG or International Data Group in December 2012, 95% of consumers are using social media, with 44% indicating their purchase is affected by the product’s exposure in social media. This shows how significant social media exposure is for businesses, big or small.

  • Efficient Analytics

Marketing analytics is a crucial part of your digital marketing strategy. This will determine your company standing, how well your digital marketing efforts are affecting your business’ sales and what can be lacking on your digital marketing. An efficient analytics can help your business have a solid solution in the issues you encounter and what step you’ll take next.

Having all these elements working harmoniously for your digital marketing will definitely lead your company to a better future. Start on these elements and work your way up. Invest on your digital marketing needs wisely. Getting help from professionals in digital marketing will be a better move if you need any help with your next move in your digital marketing strategy.

Internet Marketing Forums for Beginners

The advent of the internet has revolutionized the modern methods of working. If a product, technology, service and skill can bear profit in real life, it is of value. And, it can be sold over the web or lent! But, selling over the web is a big test. You are not the only one who is offering a skill or a product or a technology. There are going to be a lot of others who are doing the same, probably at a lower cost with added features. Simply put, without the proper marketing, even the most unique and ingenious ideas come to a standstill.

Internet marketing is essential if you want to divert the viewing traffic to your blog. Thankfully, there is no need to get enrolled in a distance MBA. With the internet, you can get started with becoming an Internet marketing pro in no time! There are a number of forum which make Internet Marketing for beginners easy and simple.

The benefits of joining an internet marketing forum are as follows:

1. Get advice, tips and marketing hacks from experienced marketers with years of knowledge.

2. Be updated on the current trends in the marketing niche.

3. Expose your products and services to the right audience.

Let’s take a look at some of the popular platforms today:

1. Warrior Forum

Established in 1997, Warrior forum is the oldest internet marketing forum. It is also the most popular amongst the online marketers and SEO experts. At any given time, the site has the highest number of active users. It also boasts of the largest number of posts and threads. The community is super friendly, humble and helpful comprising of the most basic learners to the marketing gurus.

In case you are unable to find a solution to your query, you can become a part of the War Room by paying $37. Here, you can not only get your issues resolved with the marketing experts but also by the administrators too. Some of the well known and active users on the forum include Adrian and Howie.

2. Wicked Fire

Wicked Fire is the most popular Affiliate Marketing Forum. If you are dabbling with Pay Per Clicks (PPC) and Cost Per Action (CPA), then this forum is for you. Some of its most successful members are making a lot of money and they share how they are able to do it.

The forum carved a name for itself in a short span of time. It is on a more advanced level than Warrior Forum and you need to be experienced to get a gist of what is mentioned. Some of the conversations can drift away from the normal language. For beginners, they should absorb as much knowledge as possible rather than starting or participating in any conversation.

3. Self Starters Weekly Tips

Self starters weekly tips forum was started by Lynn Terry who is a 12 year veteran in internet marketing. The forum is significantly smaller than the rest of the forums mentioned here but the advice is upfront, direct and personal. Lynn also participates in the forum talks and gives advice to the marketers.

SSWT is highly recommended for the beginners who may find some of the larger sites overwhelming. The community is close knit, attractive and very supportive. You can also take a step and help out others once you have gained some experience which will be more than welcome.

The paid member forum, Elite Members Forum, is for those seeking out advanced guidance.

4. Digital Point Forum

The Digital point forum offers a vast ocean of A to Z of Internet marketing.

You can find information on:

a. Search Engines which have the big giants such as Yahoo, Google, Microsoft and Directories

b. Business which comprise of eCommerce, General Business, Payment processing, Domain Name Issues, Legal issues, Buy/Trade/Sell and Copy.

c. Marketing comprising of Search Engine Optimization, Social Networking, Marketing Basics, Link Development, CPA, PPC and so on.

d. Designing and Development including Website Design and HTML, Multimedia and Graphics, Programming, Content Management System, Databases and Site and Server Administration

There is quality in the content, your queries have a quick response to them and the community is friendly and helpful.

5. Money Maker Discussion

The forum has only one topic of focus- making money via affiliate marketing. Some of the other topics included here consist of SEO, social media marketing and tips to boost traffic.

The community is friendly and helpful. Plus, as a beginner, you get a lot of support from the experienced members.

6. Problogger

If you are looking to drive traffic to your blog, then problogger.com is the right place for you. The forum talks about how to promote your blog without external aid.

Some of the topics covered are:

- Promoting your blog

- Content creation

- Making money with your blog

- Design aspects of your blog

- Technical issues

- Collaboration and Critique

- Well made tutorials

There are over 21,500 posts and the forum is very active. The information quality is excellent and you can connect with other bloggers and exchange tips on handling your blog successfully.

However, you need to pay a monthly subscription fee of $5.95 which is quite economic if you look at the big picture.

Some tips for the beginners

1. Do not join the forums just to promote your own site. This can get you kicked out.

2. Your signature can be used for your site promotion. Simply place a link within the signature of your profile and it will be shown in every post you write.

3. Every forum has a set of rules which you should read before you start posting.

4. Before you create a new thread, make sure it is not a duplicate of a previous post. This will save everyone’s time.

5. Help others. Once you get the hang of marketing, help the newbies. Remember, you were a beginner once as well.

Following these tips will certainly be a boost in your knowledge and you can make the most out of these Internet Marketing Forums for Beginners.